The International Institute of Business and Information Technology (IIBIT AHE Pty Ltd), trading under the name of Global Higher Education (GHE), is a new private tertiary institution located in the heart of Adelaide, South Australia’s capital city, aims to become a recognised higher education provider. GHE offers contemporary, evidence-based master’s-level courses founded on a networked approach to learning and teaching.

The logo design suffered from readability issues and failed to connect emotionally with the target group. Simultaneously, its high symbolic value for management impeded any redesign or replacement. GHE also lacked promotional materials (both digital and traditional) that were aesthetically, emotionally, and strategically aligned with its target audience. This hindered effective engagement and resulted in low trust compared to competitors.

This comprehensive solution encompassed the development of GHE’s brand identity, from logo refinement and brand guidelines to the creation of a full suite of promotional materials, including print (business cards, brochures, flyers, IDs) and digital assets (banners, animations). Course information was consolidated and brochure layouts standardized for both GHE and IIBIT, while maintaining distinct brand identities. A key achievement was the leadership of the GHE website redesign, including project planning, budgeting, and implementation oversight. Ongoing content updates and maintenance were managed for both GHE and IIBIT websites using WordPress and other CMS platforms. Finally, a curated image resource bank was established, ensuring compliance with licensing regulations.

Website Project

The GHE web project is currently under development and incomplete. However, some sections, such as the initial user journey, a preliminary information architecture, user identification, and the most relevant website flows, are available for reference.

Outcome

While a full logo redesign was not authorised, its readability was improved and its application made more flexible. Following implementation of the revised logo and the creation of new promotional materials distributed across digital and traditional media, prospective student engagement and trust increased by 63%, reflecting a cleaner, more professional image that resonated with the target audience.