The University of South Australia’s Centre for Workplace Excellence (CWeX) is dedicated to providing organisations with the knowledge needed to achieve excellence in both organisational productivity and employee wellbeing. Through evidence-based research, CWeX generates valuable insights and best practices on a range of workplace topics, including employee health, safety, and wellbeing; workforce diversity and inclusion; bullying and harassment prevention; leadership, culture, and performance; and human resource management systems, practices, and structures. This research aims to demonstrate how organisations can effectively address current and future workplace challenges.
The Project
CWeX has earned an excellent reputation for its impactful research, which has demonstrably improved workplace well-being across various industries. However, promoting CWeX services presents a challenge: its content, primarily technical texts written by researchers and specialist, is lengthy, dense, and not easily accessible to potential new clients.
Outcome
A brochure was designed for both print and digital distribution. It will be available at corporate events and distributed to clients and other interested parties who have registered on the website. The brochure provides a concise overview of CWeX, including its core principles, key achievements, and areas of expertise. A call to action section outlines various ways to establish partnerships through a Digital strategy using website and social media channels. Finally, the new brochure facilitates a better understanding of CWeX and its services, enabling the company to explore new industries such as mining and energy.
